7-Eleven’s Chief Marketing Officer Marissa Jarratt Departs: What It Means for the Retail Giant

In a notable leadership shift at one of the world’s most recognized convenience retailers, Marissa Jarratt, 7-Eleven’s executive vice president and chief marketing and sustainability officer, has stepped down from her role. Her final day with the company was January 2, 2026, marking the end of a pivotal chapter in 7-Eleven’s marketing evolution.

A Leader Who Redefined Convenience Marketing

Jarratt was widely regarded as one of the most visible executives at 7-Eleven. After joining the company in 2019 as senior vice president and chief marketing officer, she rose to her most recent role in 2022, where she oversaw the company’s marketing strategy, sustainability agenda, digital loyalty programs, and corporate communications.

During her tenure, Jarratt led several high-impact marketing and branding initiatives that resonated both with long-time customers and newer, digitally driven audiences. She was instrumental in campaigns such as “Take It to Eleven” and “Always Open” — both of which earned praise within the convenience retail industry and helped reinforce the brand’s position as more than just a quick-grab stop.

She also oversaw the expansion of 7-Eleven’s retail media network, a forward-looking platform blending in-store and digital engagement that reflects broader retail media trends across the industry.

Leadership Transition Amid Big Changes

Interestingly, Jarratt’s departure came in the same week that former CEO Joseph DePinto — who had led 7-Eleven for two decades — also retired, signaling a broader leadership transition within the company. These changes coincide with a year of major strategic developments, including plans for an initial public offering (IPO) and other organizational shifts.

Rather than appoint a single successor, 7-Eleven opted to divide Jarratt’s responsibilities among existing leaders:

• Raghu Mahadevan, previously executive vice president of demand chain and chief digital officer, now heads marketing alongside his expanded remit as chief digital, demand chain and marketing officer.
• Treasa Bowers, former EVP and chief human resources officer, takes over corporate communications and sustainability in her new role as EVP, chief people and sustainability officer.

This split suggests that 7-Eleven intends to embed marketing more directly into its digital and operational strategy while elevating sustainability and communications alongside talent leadership.

What Comes Next

Jarratt’s departure naturally raises questions about the future direction of 7-Eleven’s brand and customer engagement strategy. Having been a consistent voice in convenience retail — frequently speaking at industry events and shaping broader conversations around retail media — her absence will be felt both internally and externally.

However, the leadership reorganization also presents an opportunity for the company to integrate marketing more tightly with digital transformation and customer experience functions — critical areas as 7-Eleven positions itself for future growth, competitive differentiation, and potential public market scrutiny.

While Jarratt has opted not to publicly discuss her reasons for leaving, her legacy reflects a period of brand evolution and experimentation at an iconic retail institution. It will be compelling to watch where her extraordinary career — marked by both creative campaigns and strategic innovation — takes her next.